WHEN: March 31, 2016
TIME: 2:00 - 3:00pm EST
COST: Free
With the continuous rise of social media, content marketing has become even more critical to an accounting firm’s overall marketing strategy.
Join Checkpoint Marketing for Firms and special guests Katie Tolin (founder, CPA Growth Guides) and Eric Majchrzak (Shareholder and CMO, BeachFleischman) for this high-energy best practices session that will explore how you can take your marketing to the next level and rock your content like a superstar.
Glean actionable tips, tricks and techniques that will empower you to earn a higher return on investment from your content marketing efforts. You will learn:
- Why content marketing is essential for accounting firms
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- How to build a sustainable content marketing culture, from sourcing content to campaign attribution
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- Which types of content are critical during each stage of the sales cycle and when / how to use that content (including examples)
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- Why high level content is crucial to maximize engagement, especially on social media, along with the types of online content that will hold the spotlight in 2016
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- How persona development can help you craft a compelling content strategy, as well as how to map out your full content strategy (from early awareness through the sale)
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- How editorial calendars can keep your activities organized and on track
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- What very important process precedes reporting, why you need metrics and which metrics are essential for refining your campaigns to yield higher returns
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At the end of this session, you will walk away with tangible action items you can implement to either finesse your existing content marketing strategy or launch your very first one. You will be inspired to innovate, elevate and generate compelling campaigns that will put your marketing in the spotlight
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Co-sponsored by the Association
for Accounting Marketing (AAM)
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